Interactive HBA Brochure

Ivey Business School at Western University

When the Richard Ivey School of Business approached us to do a creative refresh of their existing HBA (Honors Business Administration) brochure, we went beyond the ask. To offer media-savvy students an immersive experience they couldn’t find anywhere else, we embedded QR codes within the brochure images that brought the pages to life. Our revamped interactive brochure meshed multimedia with traditional copy to engage parents and prospective students and deliver the same message to both: that Ivey HBA was the ideal program for them.