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April 18, 2013
Art from the Unexpected
Twenty advertising and marketing leaders were asked to pick up a paintbrush, camera or whatever medium they choose and create an original work of art. And on April 16, all 20 pieces were auctioned off at Toronto’s Steam Whistle Brewery...
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April 4, 2013
Transforming Maple Leaf
Stephen Graham walks into the Maple Leaf boardroom humming a song. It’s the new tune for an upcoming Olivieri spot due out this month. They just chose the track that morning and planned to finalize it right after our interview. “Fresh,” by ’70s R&B band Kool...
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March 27, 2013
Unexpected Creativity for a Good Cause
If you’ve ever wanted to own an original Aldo Cundari, this is your chance. The Cundari CEO is among 20 Canadian media and marketing professionals who have created original artwork that will be auctioned...
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March 14, 2013
Cundari to the Rescue
ALDO CUNDARI DIDN'T SCULPT FOR 30 YEARS – a remarkably long time for someone who planned on making it his career. Cundari attended Rome's Istituto Europeo di Design in the late 1970s. He trained in the classical forms of the discipline…
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March 8, 2013
AIGA Design for Good – Pain Squad Mobile App
Every year, thousands of children with cancer are treated at Toronto’s Hospital for Sick Children (or SickKids). The pain these children endure is one of the worst parts of their sickness. Doctors, nurses and researchers continually work on...
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March 1, 2013
Diversifying a White Man’s World
According to Statistics Canada, women make up 58.3% of the workforce, and as of 2006 (the latest statistics available), 61% of post-secondary graduating students. Visible minorities (excluding Aboriginals) make up 16.3% of the workforce...
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February 11, 2013
Toronto School of Art Sculpts a New Future Thanks to Trio of Businessmen Artists
A trio of Toronto businessmen have banded together to resurrect the Toronto School of Art. The school will reopen May 4 at a new location after it abruptly closed...
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February 7, 2013
Cassies Awards: Campaign – Pain Squad App
When children are undergoing cancer treatment, healthcare providers need all the information they can get to manage pain and improve treatment. Most patients are asked to record their pain symptoms daily in paper journals...
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January 21, 2013
How Did Canadian Shops do in the Big Won Rankings?
The annual analysis of the world’s ad agencies and campaigns – as measured by the quality and quantity of awards won – is based on nearly 4,500 campaigns and creative executions by 1,595 agencies that won awards at...
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January 9, 2013
Canada Bread Goes for Chuckles in New Digital Campaign
In a hidden-camera video series, comedian Gerry Dee pranks unsuspecting folks and humorously educates them on the nutritional benefits of whole grain bread. “There’s been a lot of mention around the...
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January 1, 2013
The Age of the Consumer
The last 15 years have been a whirlwind of change and learning that has forever altered the marketing communication industry and how consumers connect, both with brands and one another. Who would have guessed the great equalizer would be...
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December 18, 2012
2012 Agencies of the Year Shortlist: Cundari
At Cundari, the name of the game isn’t just winning business. It’s winning the right kind of business and putting the right people on the account, says founding chief executive officer Aldo Cundari.