60th Anniversary Book Cover Exhibit

Harlequin

To celebrate their 60^th anniversary, Harlequin launched a cover art exhibit at a pop-up gallery in New York and asked us to help add an extra layer of excitement. So we created an interactive installation that used image recognition and motion detector technology to let visitors project themselves into one of 18 thematic book covers, snap a photo, and share the image with their social networks. It was a fun focal point for the party that helped change old-fashioned perceptions and present Harlequin as a modern and innovative brand.