Imagination through design
Forrec is a global company, with over 2500 project in 60 countries. They create innovative spaces for theme parks, waterparks, resorts, plus landscapes, architecture and urban design. Examples of their work is Legoland or Canada’s Wonderland etc. Cundari’s rebranding project included brand strategy, a new logo and visual identity.
The new logo and identity was inspired by the brand's essence. The bold, modern, and structured design of the logo speaks to the company's functional abilities and their reputation as the leader in their industry. The graphical brand identity represents the brand's spirit, flexibility, creativity and imagination, showcased in all their work.
The new logo design also helped with clarifying the abbreviation for For Recreation and clarify the pronunciation for the brand and it worked for their multi-geography mandate.