IMAN Cosmetics wanted beautiful video content. What they got, instead, was a beautifully produced video and also a strategic long term content strategy – a plan that revolved around creating the video in 3D. This approach meant that we would be able to access multiple angles of the product – in fact, we could look at it, and even manipulate it, from every conceivable angle imaginable. And these visual assets could be further repurposed, used to build an asset library for the client, empowering them to build even more content for future initiatives; a vital capability in an increasingly content-driven world.

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