BBM Canada, a 70-year authority in broadcast measurement, engaged Cundari to rebrand and create a new identity reflecting its role in Canadian media.  Cundari conducted stakeholder interviews, a collaborative workshop, and secondary research to understand brand perceptions.  The resulting name and identity, Numeris, leverages the organization's experience and industry insight while positioning it for future innovation.  Each element, including name, logo, tagline, and colors, was designed to capture the authority and relevance of Numeris' services.