The “It’s My Airport” campaign featured real passengers sharing their unscripted stories about Billy Bishop Airport. We recruited these advocates from the airport's social media, where they expressed positive experiences, adding authenticity to the content. The goal was to raise awareness of the airport's significance in travellers' lives and its role in Toronto's travel infrastructure. The campaign spanned OOH, Print, Video, and Radio, requiring multiple versions for the diverse advocates.  The campaign achieved 45 million impressions and led to three months of record attendance at the airport.

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