Fix Auto is the largest network of auto repair shops in Canada, but the nature of the category creates an interesting challenge.

If the average Canadian has an auto accident once every 10 years, how do we stay top of mind with consumers for the other 9 years 11 months and 29 days?

The objective was to increase YOY awareness and to deliver YOY sales growth of 5%.

This engaging, memorable, light-hearted humour brand campaign continues to build brand equity YOY and also builds business for this global network.

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RESULTS

YEAR 1 +10% increase in sales, +76% aided awareness YOY

YEAR 2 +7% increase in sales, +14% aided awareness YOY

YEAR 3 +14% increase in sales, +11% aided awareness YOY Traffic to Retail  Through our SEM campaign, we drove 203,341 leads directly to retail locations.

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