When you ask people what they did after work, the answers are often pretty uninspiring. So to show the 9-5 crowd just how much more inspiring their nights could be at the Toronto School of Art, we created a series of original oil paintings in a Renaissance style depicting the boring ways people often spend their nights. Treating the mundane in a style normally reserved for the epic, we turned these boring nights into works of art.  And we appealed to the core human value of simply being more constructive with your free time, especially on weeknights.

Results:

• Over 12% increase in enrolment
• Of which over 70% was attributed to millennials