Lauremont, previously known as TMS (Toronto Montessori School), required a full re-brand which included  strategy, renaming, a new visual identity and a new website. The name TMS no longer reflected the multilayered nature of school today as an academic institution and its purpose.

By changing the name to Lauremont School, we are being reflective of the current realities of our geography, pedagogy and age range of our students: a school that offers a unique dual pedagogy that allows a child to experience our educational offerings from 18 months to 18 years.

The logo is representative of both the inclusive educational experience which encourages every learner to become compassionate, curious, and connected citizens in a complex and changing world, as well as the individual attention catered to each learner.