Commit to Fit

SUBWAY Restaurants

As well as becoming a staple across Ontario, SUBWAY® Restaurants is now synonymous with healthy eating in the QSR category. To encourage health-minded consumers to visit SUBWAY Restaurants, the Commit to Fit™ platform was created. With Subway swag and gift cards as rewards, trained brand ambassadors challenged local event participants to active feats like jumping jacks and push-ups, engaging their audiences, providing franchisee exposure and bringing the brand to life more than a logo on a banner ever could.