FluShield Campaign

Jamieson Vitamins

To build on Jamieson’s new brand platform based on the promise of purity, we created a product campaign to promote FluShield^TM that highlighted Echinacea, the flower whose key ingredient makes up the immune boosting properties. During flu season, we launched a 30-second TV spot featuring the powerful bloom and also delivered on a secondary message to promote Jamieson’s complete line of cold and flu products ¾ vitamin C, D, garlic, and zinc. We rolled out the campaign across TV, digital, point of sale, and PR…and feel much, much better.