mylillypen.com

Eli Lilly

Dealing with diabetes is daunting enough; the switch from oral medication to insulin injections can prove overwhelming for some patients. Driving patients to mylillypen.com helped them understand the features and benefits of insulin injection pens offered by Lilly, but the site’s user experience was disappointing. We added a customized profiling tool to deliver a more personal and human experience, giving physicians and patients an improved, easy-to-access resource to help smooth the transition to insulin injections.