Win-Win Campaign

Canadian Marketing Association

The Canadian Marketing Association (CMA) Awards is one of the only award shows that rewards breakthrough creative as well as results. If clients and agencies both “win” at the CMAs, naturally we had to ask, “How will you share your CMA award?” Each of our ads featured an award-winning client and creative team finding a unique way to get their half. To help announce show deadlines, we created a series of videos featuring award-winning brand managers and creatives working together. Not only did we find great advertising minds, but we also stumbled upon a few undiscovered talents.